Strategic planning, brand strategy, and creative direction for a mini-campaign to launch a new brand mnemonic.
Strategic planning, brand strategy, campaign development and creative direction for an omni-channel brand campaign featuring real people (bankers and customers) and unscripted interviews by Academy Award-winning director Errol Morris.
Strategic planning, brand strategy, campaign development and creative direction for an omni-channel brand campaign featuring professional dancers.
Strategic planning, brand strategy, campaign development and creative direction for an omni-channel brand campaign featuring two product launches.
Strategic planning, brand alignment, campaign development, and creative direction for a music and animation-driven social media campaign.
Brand strategy, product naming, identity creation, creative approach, implementation, product launch and campaign development for an innovative digital savings tool.
Brand alignment, marketing and communications strategy, visual identity and creative direction for the closing of the 7-year, $3+ billion But for Ohio State campaign.
Brand alignment, campaign development, marketing and communications strategy, visual identity, creative direction and implementation for an inaugural event focused on food security, bringing together Buckeye Nation to solve complex, global issues.
Strategic planning, brand alignment, campaign development, program creation, marketing and communications strategy, visual identity, creative direction and implementation for the Carmen Collection, a historical exploration of the experiences, challenges and accomplishments of Buckeyes whose stories were lost in the pages of history.
Strategic planning, brand alignment, marketing and communications strategy and creative direction of a multimedia storytelling package featuring a beloved Ohio State icon.
Strategic planning, brand alignment, marketing and communications strategy, visual identity, creative direction, implementation and persona management for the formal announcement and investiture of the 15th president of The Ohio State University.
Strategic planning, brand alignment, campaign development, marketing and communications strategy, creative direction and implementation for the for a spirited fundraising and engagement campaign.
